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Lately, I have not been blogging as much here at Word, Stream. I have not been on an extended roadway trip (sob), nor have I invested the last 8 weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I might certainly utilize it).  Video Making Tips For Entrepreneurs 've been blogging a lot less than usual is due to the fact that I have actually been working on some interesting side jobs here at Word, Stream, particularly shooting and modifying a great deal of video (stay tuned in the coming weeks for more details).

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With so much to believe about from electronic camera equipment and modifying software application to lighting a shot and optimizing audio the barriers to entry can be high. Fortunately, the price of good gear and post-production software has dropped considerably during the previous 10 years, making now the perfect time to start producing your own marketing videos.

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Marketing Videos: Pre-Production Keep in mind that these ideas apply to both traditional videos and live videos, such as those made with You, Tube live, Facebook Live, or Instagram Live. 1. Create a Storyboard and/or Shooting Script The best marketing videos do not just occur they're a result of precise planning and preparation.

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Storyboarding assists you figure out precisely what shots you require prior to you begin filming, and a shooting script is like a screenplay for your video. Storyboard panels for 'Harry Potter and the Deathly Hallows, Part 2' You do not need to draw a stunning masterpiece for your storyboard. In truth, you don't require to draw it at all.

Just ensure you know what shots you require prior to you begin shooting. Keep in mind the more time you invest planning your marketing video, the less most likely you are to discover yourself missing out on video footage in the future. 2. Preparation Your Presenters or Interview Subjects Make certain all your presenters or subjects understand what's anticipated of them ahead of time to reduce mistakes or wasted time on the day of the shoot.